Matyakubova , Aziza. “EFFECTIVE USE OF MEDIA MARKETING IN ENSURING COMPETITIVENESS OF RETAIL ENTERPRISES”. INTERNATIONAL CONFERENCE ON SCIENCE, INNOVATION AND GLOBAL DEVELOPMENT 1, no. 1 (January 31, 2026): 115–121. Accessed April 4, 2026. https://www.globalconferencehub.org/index.php/sigd/article/view/60.