Vol. 1 No. 1 (2026), Articles
Vol. 1 No. 1 (2026)

EFFECTIVE USE OF MEDIA MARKETING IN ENSURING COMPETITIVENESS OF RETAIL ENTERPRISES

Articles
Published 2026-01-31
Aziza Matyakubova
Lecturer, Department of Economics Urgench State University named after Al-Beruni
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Keywords

media marketing, retail competitiveness, digital marketing, social media advertising, omnichannel marketing, customer engagement, brand positioning, marketing effectiveness, retail strategy, consumer behavior, digital transformation, content marketing, marketing ROI, competitive advantage, retail sector

How to Cite

Matyakubova , A. (2026). EFFECTIVE USE OF MEDIA MARKETING IN ENSURING COMPETITIVENESS OF RETAIL ENTERPRISES. INTERNATIONAL CONFERENCE ON SCIENCE, INNOVATION AND GLOBAL DEVELOPMENT, 1(1), 115-121. https://doi.org/10.5281/zenodo.18437979
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Abstract

This thesis examines effective use of media marketing in ensuring competitiveness of retail enterprises in Uzbekistan based on empirical analysis of 187 retail companies during 2020-2024 and consumer survey data (n=2,340).

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References

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