MATYAKUBOVA , Aziza. EFFECTIVE USE OF MEDIA MARKETING IN ENSURING COMPETITIVENESS OF RETAIL ENTERPRISES. INTERNATIONAL CONFERENCE ON SCIENCE, INNOVATION AND GLOBAL DEVELOPMENT, [S. l.], v. 1, n. 1, p. 115–121, 2026. DOI: 10.5281/zenodo.18437979. Disponível em: https://www.globalconferencehub.org/index.php/sigd/article/view/60. Acesso em: 4 apr. 2026.