MATYAKUBOVA , Aziza. DIGITAL MARKETING STRATEGIES FOR ENHANCING COMPETITIVE POSITIONING OF RETAIL CHAINS. INTERNATIONAL CONFERENCE ON MODERN RESEARCH AND SCIENTIFIC INNOVATION, [S. l.], v. 1, n. 1, p. 72–79, 2026. DOI: 10.5281/zenodo.18440035. Disponível em: https://www.globalconferencehub.org/index.php/mrsi/article/view/69. Acesso em: 5 apr. 2026.