Abstract
This paper highlights the issues of organizing English language lessons based on innovative and creative methods. In the context of ongoing reforms in the education system, the importance of modern pedagogical technologies, interactive methods, and the communicative approach is analyzed. In addition, the scientific and methodological level of textbook content, as well as the role of exercises and tasks in developing students’ speaking activity, independent thinking, and creativity are examined. The thesis substantiates that the use of innovative and creative approaches in English language teaching is an important factor in improving the quality of education.
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