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Abstract
This study explores the role of the content economy in shaping value creation mechanisms within modern media businesses. In the context of digital transformation, content has evolved from a product into a strategic asset that drives audience engagement, revenue generation, and competitive advantage. The research analyzes how different content monetization strategies—including advertising, subscription, and platform-based models—contribute to economic efficiency. Empirical evidence suggests that media firms leveraging diversified content strategies achieve higher profitability and stronger market positioning. The findings highlight that strategic content management is a key determinant of sustainable growth in the digital media ecosystem.
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