Abstract
The present article analyzes cognitive dissonance as a fundamental psychological mechanism underlying the preservation of self-concept integrity. Cognitive dissonance emerges when an individual encounters inconsistency among beliefs, attitudes, or behaviors, producing psychological tension that motivates regulatory processes. Drawing upon classical theoretical perspectives and contemporary interpretations, the paper examines the mechanisms of dissonance reduction and their implications for identity maintenance, decision-making, and moral reasoning. It is argued that cognitive dissonance functions not only as a source of internal conflict but also as a constructive force that facilitates cognitive restructuring and adaptive behavior.
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