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Abstract
Wholesale trade (B2B trade) plays a critical role in the supply chain by connecting manufacturers with distributors and retailers. It ensures efficient flow of goods, price stability, and competitive market conditions, while enabling market expansion for producers and quality choice for buyers. Modern wholesalers also act as market intelligence providers, helping manufacturers to forecast demand and adapt production strategies. In many cases, wholesalers manage logistics and inventory, ensuring rapid delivery and cost savings for retailers and business customers. The academic research highlights that wholesale trade is a key component of economic relations and significantly supports the functioning of retail channels and overall economic development
References
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