MANAGEMENT OF FINANCIAL SUSTAINABILITY OF A COMMERCIAL ORGANIZATION: TARGET SETTING, PRINCIPLES AND INFORMATION SUPPORT

Abstract

This article examines the theoretical and practical foundations of managing the financial sustainability of a commercial organization under modern economic conditions. Particular attention is paid to the strategic objectives of financial sustainability management, the principles underlying an effective financial management system, and the role of information support in managerial decision-making. The study analyzes the relationship between financial stability, capital structure, liquidity, and risk management. It is substantiated that sustainable financial development depends not only on maintaining solvency, but also on the organization’s ability to adapt to changes in the external environment and ensure long-term value creation. The paper also highlights the growing importance of analytical technologies, financial diagnostics, and integrated information systems in improving the quality of financial management. The findings confirm that an effective system of financial sustainability management requires a comprehensive approach based on reliable information, strategic planning, and continuous monitoring of financial risks.