Vol. 1 No. 5 (2026), Articles
Vol. 1 No. 5 (2026)

CUSTOMER LOYALTY FORMATION AND MANAGEMENT SYSTEMS IN RETAIL ENTERPRISES

Articles
Published 2026-05-31
Matyakubova Aziza
Urgench State University named after Al-Beruni Lecturer, Department of Economics
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Keywords

customer loyalty, CRM systems, loyalty programs, customer retention, customer lifetime value, relationship marketing, retail trade, customer experience.

How to Cite

Matyakubova Aziza. (2026). CUSTOMER LOYALTY FORMATION AND MANAGEMENT SYSTEMS IN RETAIL ENTERPRISES. INTERNATIONAL CONFERENCE ON MODERN RESEARCH AND SCIENTIFIC INNOVATION, 1(5), 286-290. https://doi.org/10.5281/zenodo.20561290
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Abstract

This thesis examines the current issues of customer loyalty formation and management systems in retail enterprises. The importance of CRM systems and loyalty programs in the regional retail market is analyzed and practical recommendations are developed based on international experience.

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References

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