Vol. 1 No. 5 (2026), Articles
Vol. 1 No. 5 (2026)

Developing a product launch plan

Articles
Published 2026-05-08
Temur Tilloyev
Samarkand Institute of Economics and Service Assistant of the Marketing Department
Hamidjon Hamroyev
Samarkand Institute of Economics and Service Students of the Faculty of Economics
Agabek Jumanazarov
Samarkand Institute of Economics and Service Students of the Faculty of Economics
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Keywords

Product launch, marketing strategy, market analysis, target audience, segmentation, marketing mix (4P), pricing policy, advertising and promotion, distribution channels, competitive environment, new product, marketing planning, consumer behavior.

How to Cite

Tilloyev , T., Hamroyev , H., & Jumanazarov , A. (2026). Developing a product launch plan. INTERNATIONAL CONFERENCE ON MODERN RESEARCH AND SCIENTIFIC INNOVATION, 1(5), 18-26. https://doi.org/10.5281/zenodo.20089836
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Abstract

This article is devoted to a comprehensive study of the theoretical and practical aspects of the product launch process from a marketing perspective. The article analyzes the main stages of successfully launching a new product to the market, strategies, and mechanisms for effectively using marketing tools. During the study, the issues of market research, target audience identification, competitive environment assessment, and application of marketing mix (4P) elements were widely covered. The importance of advertising, pricing, distribution channels, and communication strategies in launching a product to the market was also considered. The article analyzes the specific features of the product launch process in Uzbekistan, in particular, using the example of small businesses and private entrepreneurs. As a result, scientifically based proposals and recommendations were developed to increase the effectiveness of product launch and identify ways to improve marketing strategies.

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