Vol. 1 No. 5 (2026), Articles
Vol. 1 No. 5 (2026)

An Expanded Scientifically Grounded Article on Marketing

Articles
Published 2026-05-14
Bahora Toshpo‘latova
2nd-year Student, Economics Program Faculty of Economics and Information Technologies Navoi Innovation University
Dilobar Gafurova
Senior Lecturer Navoi Innovation University
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Keywords

Marketing, market economy, marketing strategy, consumer behavior, advertising, digital marketing, branding, segmentation, innovation

How to Cite

Toshpo‘latova , B., & Gafurova , D. (2026). An Expanded Scientifically Grounded Article on Marketing. GLOBAL SCIENTIFIC CONFERENCE ON MULTIDISCIPLINARY RESEARCH, 1(5), 201-205. https://doi.org/10.5281/zenodo.20185912
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Abstract

This article provides an in-depth analysis of the concept of marketing, its role in the economy and stages of development. The main functions of marketing, strategic approaches, consumer behavior and the importance of digital marketing today are highlighted based on concrete evidence. Also, factors for increasing the effectiveness of marketing activities and modern trends are described in detail.

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References

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Levakov I.N., Jo‘rayev I.K. Raqamli marketing strategiyalarining elektron tijorat tizimidagi roli: nazariy va model asosida yondashuv. – Innovations in Science and Technologies, 2025.

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