Keywords
How to Cite
Abstract
This thesis examines the impact of digital marketing, particularly marketing conducted through social media, on the tourism business. To gain a deeper understanding of this relationship, various sources were analyzed, including academic studies, industry reports, government documents, and online platforms. The findings indicate that digital marketing based on the use of social media and video content plays a significant role in increasing people’s interest in travel. Moreover, social media has substantially changed the way people plan and book their trips. According to reports, the majority of travelers now use social media to decide on travel destinations and even to book travel services. These behavioral changes clearly demonstrate the important role that social media plays in the travel planning process.
References
1. Abbasi, A., Ting, D., Shamim, A., Saima, N., Khalil, H., &Muddasar, G. (2022). Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: a pls-sem-based multi-sequential approach. Journal of Vacation Marketing, 135676672211186. https://doi.org/10.1177/13567667221118651
2. Benton, A., Coppersmith, G., &Dredze, M. (2017). Ethical research protocols for social media health research..https://doi.org/10.18653/v1/w17-1612
3. Braun, V. and Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101. https://doi.org/10.1191/1478088706qp063oa
4. Buhalis, D. and Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the internet—the state of tourism research. Tourism Management, 29(4), 609-623. https://doi.org/10.1016/j.tourman.2008.01.005
5. Chiguvi, D. (2022). Effectiveness of traditional and digital advertising platforms for the marketing of tourism. International Journal of Research in Business and Social Science (2147-4478), 11(10), 01-12. https://doi.org/10.20525/ijrbs.v11i10.2141
6. Freeman, B., Potente, S., Rock, V., &Mciver, J. (2015). Social media campaigns that make a difference: What can public health learn from the corporate sector and other social change marketers?. Public Health Research &Amp; Practice. https://doi.org/10.17061/phrp2521517 .
7. Khan, A., Senin, A., Zulfiqar, U., & Ashfaq, J. (2022). Influence of user generated content (ugc) on tourist satisfaction in pre-purchase period of tourism in pakistan. International Journal of Academic Research in Business and Social Sciences, 12(1). https://doi.org/10.6007/ijarbss/v12-i1/12237